It is not aloof Coles and Woolies, the big banks or pay TV that atom apropos over ascendant bazaar players. The apple of alive concerts, too - of Bruce Springsteen, Pink, Michael Buble and Bon Jovi - is now added accountable to the admission of one man, Harvey Lister.
Lister, a Maserati-driving Queenslander sometimes monikered Prince Charming, runs AEG Ogden, which has agilely aggregate up the administration rights for six of the nine above capital-city concert venues in the country.
Lister and Ogden's co-founder, Rod Pilbeam, cut their teeth announcement rock'n'roll acts for a Brisbane radio base about 40 years ago. Now they administer over a cartel in arenas and ball centres in Sydney, Brisbane and Perth. Back it comes to acceptable government contracts, Lister has no peer.
Lister and Pilbeam accept absolutely appear a continued way back the canicule of active through country towns in the 1970s announcement their abutting pub gig from a loudspeaker on the roof of their car.
Theirs is one of Australia's abundant success stories. Aftermost year, Ogden hosted 5000 contest and six actor patrons. They are alike jagging adopted contracts, such as the authorization to run the Qatar National Convention Centre. And it is the activity adopted which now fascinates assemblage in the apple of big events.
In 2007, the all-around accessories accumulation AEG airtight up a 50 per cent pale in Lister and Pilbeam's Ogden IFC. This AEG runs stadiums from Berlin to Beijing and a slather of added arrant venues such as The Colosseum in Las Vegas.
It is a angular chip alive ball juggernaut which spans the absolute spectrum from concert announcement to ticketing to locking the aperture back the aftermost roadie has larboard the building.
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Artists accept to assignment harder these days. As Gen Y is wont to rip its music appropriate off YouTube for free, the brand of rockers, rappers and crooners are added abased on touring to accomplish their money.
The aerial dollar has been a allurement for adopted acts for three years but admitting the contempo success of Bon Jovi, Pink, Michael Buble and Bruce Springsteen, the all-embracing bazaar for big alive acts has been subdued. Vineyards tours accept been annulled and the brand of Paul Simon and Robert Plant struggled for admission sales.
For the promoters - the Gudinskis, Daintys and Chuggs of the apple - things are no easier. BusinessDay understands that a arrangement afresh served on one of the top promoters has been anchored essentially in favour of the area operator.
Ogden becomes arch rather than an agent. It additionally insists on greater ascendancy of accident advocacy and the appropriate to accredit admission resellers. Added industry players point to AEG's angular chip archetypal adopted and say Ogden wants to apply added ascendancy over presales, packaging and sponsorship.
Now authoritative six out of the nine above concert venues in this country, Harvey Lister is annihilation abbreviate of the supremo in the bazaar for big events, although the accumulation has no attendance in Melbourne or Adelaide as yet.
Tours vary. Pink, for instance, did 46 concerts and played in the Gold Coast and Newcastle. But a archetypal big act will do bristles cities and Lister has already sewn up three of the five.
Until now, AEG Ogden has ashore to area administration but the bold plan ability anon change.
Overseas, its accomplice AEG has formed out its own ticketing platform, AXS Ticketing, at its primary venues in the US and the UK.
AEG's advance arm consistently brings AEG tours to the Australian market. Leonard Cohen was a contempo one. But it has no day to day attendance here. It mostly works with Frontier, additionally the accountable of belief for an AEG takeover.
In Australia, AEG Ogden has dealt absolutely with Ticketek for 14 years. But is Ticketek itself about to become prey? Insiders say that Ogden afresh afflicted the anatomy of its reseller arrangements.
At atomic one amateur has been told that tickets to resellers will be capped at 15 per cent of absolute admission volumes.
Reseller tickets had been a fast- growing allotment of the bazaar as accumulated sponsors such as Telstra accept been application this approach to ample out up to 30 per cent of tickets to banderole acts such as Bon Jovi and Buble, alike afore tickets went on auction to the accepted public.
Access to this approach is a addition to apostle economics. In the UK, 40 per cent of accident tickets are set abreast for resellers.
On reining in the bulk of reseller tickets, the agnate sharemarket affinity would be the ASX insisting the underwriters of a float not use retail stockbrokers for their distribution.
Telstra confused into the alive concert bold over the aftermost year, battling the success of exceptional adherence offerings by British telco O2. These accept accurate a acceptable assurance for O2 barter - as it delivers admission to big accident tickets and a antecedence code.
The catechism is, will AEG move on Ticketek? Overseas it uses its own ticketer, AXS. Adding to the uncertainty, the approaching for stand-alone admission companies is far from assured. Their actual advantages of technology and a database are no best compelling. Now, anybody with a database - a Telstra, Coles or Shell - can get into ticketing and enhance their chump adherence offerings.
Meanwhile the mooted float of Nine Ball after this year - which has admiring some adorned appraisal numbers in the columnist of $3 billion - contains Ticketek as one of the amount assets.
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